Everything between “new lead” and “won”
Capture, routing, conversations, marketing and automation on one contact record.
Nine connected pillars
Each organisation switches on the channels and modules it needs.
Every channel feeds one pipeline
Leads arrive the moment they are created, and each one lands on a single deduplicated contact.
Pipeline · Inbound sales
Lead board
New
- WhatsAppSara Q.
- WebLeo M.
Contacted
- InstagramAisha R.
- FacebookTom W.
- EmailMei L.
Won
- LinkedInOmar K.
Lead ads & messaging
Facebook and Instagram Lead Ads, LinkedIn, Google Ads and TikTok lead forms, plus WhatsApp, Messenger and Instagram DMs.
Forms, API & webhooks
Hosted or embedded website forms, a REST API with keys, and webhooks from Zapier, Make or any site.
API connectors & import
Pull leads from any external website or API on a schedule, with AI field mapping. Import spreadsheets, PDFs and business cards with AI.
Fair, fast and accountable
Routing strategies
Round robin, weighted, load balanced, skills, language and territory, performance-weighted and claim queues.
Availability & capacity
Leads go only to reps who are on shift, inside working hours and under their open-lead limit.
Response-time SLAs
Missed first responses reassign the lead automatically and escalate to a manager.
Complete lead timeline
Every assignment, message, call, note, stage change and automation step, in order.
Team scoring
Points for fast replies and wins, penalties for SLA misses, with team and personal leaderboards.
Lead scoring
Rule-based scores plus AI qualification, so reps know which lead to call next.
One inbox, every channel
Unified inbox
Email, SMS, WhatsApp, Facebook and Instagram conversations in one list, tied to the lead.
WhatsApp done right
WhatsApp Cloud API or Bird, approved templates and the 24-hour window handled for you.
Your own providers
Send through SMTP, Mailgun, Twilio, MSG91 (with India DLT) or Bird, from your own accounts.
Campaigns and social, built in
Drag-and-drop email builder
Design on-brand emails with merge tags, then reuse them in campaigns and workflows.
SMS & WhatsApp templates
Write once, fill in each contact’s details, and keep DLT and WhatsApp template IDs alongside.
Dynamic segments
Audiences that update themselves, built with filters or described in plain English.
Campaigns with A/B tests
Email, SMS and WhatsApp campaigns with A/B tests, throttling, opens and clicks.
Social publishing
Facebook, Instagram and LinkedIn posts with an AI composer and an approval flow.
Content calendar
See every scheduled post and campaign on one calendar.
Follow-up that never forgets
Visual workflows
Wait, branch, A/B split, send, assign, tag, create tasks and call webhooks.
Auto-reply rules
Reply instantly on keywords, intents or outside business hours.
Confident AI replies
AI sends only when it is confident; otherwise it saves a draft. A human reply always takes over.
AI writing
Reply drafts, emails, SMS, subject lines and social posts, in your brand voice.
Next best action
AI qualifies each lead and suggests what to do next.
Daily briefing
Each rep starts the day with their hottest leads, overdue tasks and replies waiting.
Built for teams
Roles & permissions
Design roles as a permission matrix and scope each one to self, team, department or all, so reps see their own leads and managers see their team.
Consent & quiet hours
Per-channel consent, one-click unsubscribe, STOP handling, suppression lists and quiet hours for every marketing send.
Audit & multi-organisation
A full audit log of sensitive changes, and fully separate organisations for each brand, region or client.
One CRM for every market you sell in
Time zones, languages and territories are part of routing, so every lead reaches someone who can help.
- Territory & language matchingPools match each lead to reps who cover that market.
- Works on any phoneReps can pick up leads and reply from anywhere.
Try every feature in the live demo
Pick a persona on the sign-in page: admin, manager, team lead, agent or marketer.